Austin has long prided itself on its live music tradition. Live music is deeply connected to the soul of Austin, yet this doesn't necessarily translate to a thriving performing economy for Austin musicians. In 2015, 70% of Austin musicians reported they made less than $10,000 each year from music.
ALMA (meaning "soul" in Spanish) is an app that makes it easy for fans to support local musicians. Through the use of beacons and their smart phones, fans can find their favorite bands, tip bands during performances, purchase merchandise, and learn about upcoming concerts.
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